Our friends in Australia apparently believe that watering down their beer will keep sales up. I surely hope not.
From the Courier Mail:
QUEENSLANDERS are about to have their favourite tipple watered down in a battle to keep prices low.
New Queensland state manager Bill Webb blamed the drought and rising commodity prices for sugar, malt, b
arley and hops as the main reason for the reduction.
But Mr Webb said the alcohol reduction would allow Castlemaine to deliver its Fourex heavy beer to the retailer at the same price, otherwise there would be a significant rise in the wholesale price of its precious bitter.
The rising cost of ingredients plus the Federal Government’s hike in beer tax has forced brewer Castlemaine Pe
rkins to lower the alcohol content of its classic heavy bitter from 4.8 to 4.6 per cent.
The rising cost of ingredients is certainly a problem worldwide. While I’m hoping this is not a trend — I would rather see smaller production numbers — we may see more of this especially with larger brewers.