Offbeat news: Freak out


According to The New York Times Brooklyn-based Shmaltz Brewing Company has begun selling beers branded under a licensing agreement with the nonprofit organization that runs the Coney Island sideshow. 

All of the beers will be bottled and be 22-ounce. They will go by the names: Sword Swallower, the Albino Python White Lager, the Human Blockehead and Freaktoberfest.


The labels are awesome. You can check them out here.


Coney Island USA managing director David Gratt told The New York Times on its Web site Tuesday that the brewer paid a signing bonus and will pay the nonprofit some future residuals. The beer is sold in specialty shops and in about 30 states.

Shmaltz is known for a beer named after comedian Lenny Bruce, Lenny’s R.I.P.A.

According to the article the beers have been selling well. They are available at specialty shops in the city and in about 30 states, in stores like Whole Foods.

Haven’t tried one yet.


One response to “Offbeat news: Freak out

  1. Hi there. This is Zak from Shmaltz Brewing Co. Thanks so much for the Coney Island Lager shoutout. They really are doing great. I hope you have the opportunity to check them out one of these days.

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