News: Miller Lite revives ‘Great Taste, Less Filling’ ad

MillerCoors LLC is reviving its “Great Taste, Less Filling” tag line, which was created more than 30 years ago. The company, a newly formed joint venture between SABMiller’s U.S. unit and Denver-based Molson Coors Brewing Co., told distributors in a letter Tuesday the campaign is back.
That’s all I want to say on that.

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