The bill allows breweries to give away promotional advertising items valued up to $3. That’s up from the current 25-cent value limit.
The bill’s author, Democratic Assemblyman Alberto Torrico of Fremont, says the measure helps level the playing field between beer companies and distilled-spirits manufacturers. Hard-liquor dealers can give away items valued up to $5.
The California Small Brewers Association says the state’s 280 micro-brewers won’t be able to afford goodies similar to those likely to be given away by giants such as Anheuser-Busch.