News: AB launches $50M Bud Light campaign

Anheuser-Busch is rolling out a $50 million advertising campaign for Bud Light playing up the beer’s “drinkability,” trying to set the brand apart as rival MillerCoors waits until the new year to release new ads for Miller Lite and Coors Light. Bud Light’s new ads, which start airing Saturday during college football, feature situations ranging from a football game to a pool party to tell consumers that all light beer isn’t the same and Bud Light has taste but won’t fill them up. The St. Louis-based brewer, which is selling itself to Belgian brewer InBev SA, said consumers told the brewer Bud Light had enough flavor and is easy to swallow – two factors that help make it a beer that people can drink. The ads boast the tag line: Bud Light, the difference is drinkability. That replaces “Bud Light keeps it coming” and before that, “Make it a Bud Light.”

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